15 Stanford GSB Faculty Publications

10 Articles 5 Cases

2 Connor Diemand-Yauman 2 Naomi Bagdonas 1 Szu-chi Huang

3 happiness 3 marketing 2 consumer attitudes 2 culture 2 goal (psychology) 2 health 2 well-being 1 (psychology) 1 American Marketing Association 1 Gies College of Business 1 Paul D. Converse Award 1 University of Illinois 1 achieved status 1 action theory (psychology) 1 admiration 1 affective forecasting 1 beauty 1 brand choice 1 brand equity 1 brand image 1 brand management 1 brand name products 1 brands 1 choice 1 comedy 1 commercial products 1 competent 1 conflict management 1 consumer behavior 1 consumer preferences 1 consumer psychology 1 consumer research 1 consumer well-being 1 consumers 1 corporate growth 1 culture -- psychological aspects 1 customer relations 1 customer satisfaction 1 decision making 1 diet 1 dispute resolution 1 entrepreneurship 1 financial resources 1 food consumption 1 frames (social sciences) 1 framing 1 generosity 1 goal attainment 1 goal framing 1 goals 1 growth 1 health & psychology 1 health behavior 1 humor 1 income 1 individualism 1 journey/destination 1 management consulting 1 management consulting stories 1 marketing strategy 1 meaning 1 mediation & conciliation services 1 mental simulation 1 metaphor 1 money & psychology 1 motivation (psychology) 1 narratives 1 optimism 1 organizational stories 1 performance 1 personal finance 1 prosocial behavior 1 psychology 1 reputation 1 savings 1 sensory perception 1 spatial orientation 1 storybanking 1 strategic planning 1 success 1 sustainability 1 time perception 1 warm More