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Publication:
Journal of Consumer Research
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19
Stanford GSB Faculty Publications
Publication Type
19
Articles
GSB Authors
6
Baba Shiv
4
Jonathan Levav
3
Jennifer Aaker
2
Itamar Simonson
2
S. Wheeler
2
Szu-chi Huang
2
Zakary Tormala
1
Hayagreeva Rao
1
Yu Ding
Keywords
7
consumer behavior
7
consumer preferences
4
consumer attitudes
3
consumer research
3
motivation (psychology)
3
psychology
2
brand choice
2
choice (psychology)
2
consumer attitude research
2
consumer behavior research
2
context effects
2
customer services
2
decision making
2
decision making & psychology
2
health
2
interpersonal communication
2
marketing & psychology
1
affiliation (psychology)
1
attitude change
1
attitude change (psychology)
1
aversion
1
brand evaluation
1
brand identification
1
brand image
1
brand name products
1
categorization (psychology)
1
cognitive dissonance
1
commitment (psychology)
1
communication & psychology
1
consumer choice
1
consumer engagement
1
consumer goods
1
consumer psychology
1
consumers
1
consumption (economics)
1
consumption (economics) & psychology
1
contagion
1
context dependence
1
control (psychology)
1
critical thinking
1
culture
1
culture -- psychological aspects
1
customer satisfaction
1
decision theory
1
desirability
1
disease
1
disgust
1
electronic commerce
1
emotion
1
experimental psychology
1
familiarity
1
fear
1
feasibility
1
field research
1
frames (social sciences)
1
framing
1
goal (psychology)
1
happiness
1
health & psychology
1
health behavior
1
health self-care
1
honesty
1
human information processing
1
identity
1
identity (psychology)
1
individualism
1
individuals' preferences
1
indulgence
1
infectious disease transmission
1
influencers
1
information resources
1
information sharing
1
interpersonal relations & psychology
1
interruption
1
interruption (psychology)
1
language & languages
1
management science
1
marketing
1
medical care
1
mental simulation
1
minority consumers
1
money & psychology
1
motor movements
1
multialternative models
1
online commerce
1
optimism
1
personal finance
1
persuasion
1
persuasion (psychology)
1
polarization (social sciences)
1
positioning (advertising)
1
preference expression modalities
1
preferential choice
1
preventive medicine
1
price–quality tradeoffs
1
problem solving research
1
product demonstrations
1
product management
1
product placement
1
pronouns (grammar)
1
psychographics
1
psychology of the sick
1
sales presentations
1
satisfaction
1
savings
1
self-control
1
self-expression
1
selfcontrol
1
social groups
1
social interaction
1
social media
1
social networks
1
social ties
1
speech
1
symmetric dominance
1
upscaling effect
1
visual perception
1
whole & parts (psychology)
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