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2
Stanford GSB Faculty Publications
Publication Type
2
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GSB Authors
1
Navdeep Sahni
1
Sridhar Narayanan
Keywords
2
M31
2
consumer behavior
1
ACT-R model
1
C11
1
C33
1
D12
1
D91
1
M37
1
addiction
1
advertising
1
advertising frequency
1
carryover effects
1
casino gaming and gambling
1
casinos
1
cognitive psychology
1
consumer preferences
1
empirical research
1
field experiments
1
gamblers
1
gambling
1
gambling behavior
1
goodwill (commerce)
1
goodwill model
1
hierarchical Bayes methods
1
internet advertising
1
long-term effects of ads
1
marketing research
1
memory model
1
memory-based model
1
online advertising
1
online shopping
1
randomized experiments
1
randomized field experiments
1
repeated advertising
1
search advertising
1
selection models
1
slots
1
spacing effect
1
temporal spacing
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