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Stanford GSB Faculty Publications
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Navdeep Sahni
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ACT-R model
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D03
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D12
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M31
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M37
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advertising
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advertising frequency
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carryover effects
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cognitive psychology
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consumer behavior
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field experiments
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goodwill (commerce)
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goodwill model
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internet advertising
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long-term effects of ads
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marketing research
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memory model
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memory-based model
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online advertising
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online shopping
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randomized experiments
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randomized field experiments
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repeated advertising
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search advertising
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spacing effect
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temporal spacing
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