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Stanford GSB Faculty Publications
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Stephan Seiler
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advertising
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C61
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D12
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D83
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M31
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M37
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consumer behavior
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consumer education
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consumer preferences
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conversion funnel
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dynamic demand estimation
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groceries structural frame models
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imperfect information
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mathematical bounds
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path-tracking data
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prices
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retail store management
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sales promotion
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search costs
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shopping
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spillovers
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standard deviations
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stockpiling
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storable goods
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supermarkets
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