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Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
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2 Articles