8 Stanford GSB Faculty Publications

8 Articles

2 Jennifer Aaker 2 Zakary Tormala 1 Erica Plambeck 1 Stephanie Tully 1 Stephen Anderson-Macdonald 1 Szu-chi Huang 1 Uzma Khan

4 consumer behavior 2 consumer research 2 decision making 2 persuasion 1 attitude change 1 attitude change (psychology) 1 attitudes 1 behavior 1 cognitive dissonance 1 concreteness 1 construal level theory 1 consumer credit 1 consumer finances 1 consumer preferences 1 consumer psychology 1 corporate image 1 corporate social responsibility 1 customer satisfaction 1 debt 1 everyday life 1 financial decision making 1 financial literacy 1 goal (psychology) 1 happiness 1 human information processing 1 income 1 influence 1 information sharing 1 intentions 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 involvement 1 marketing & psychology 1 mental accounting 1 money & psychology 1 motivation (psychology) 1 optimization 1 organizational studies 1 personal finance 1 persuasion (psychology) 1 pricing 1 probability 1 product management 1 product usage 1 psychological ownership 1 psychology 1 questions 1 questions & answers 1 queues 1 savings 1 scepticism 1 self-interest 1 service 1 skepticism 1 social perception 1 social responsibility of business 1 stochastic model applications 1 vividness More