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context effects
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Stanford GSB Faculty Publications
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Jonathan Levav
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Itamar Simonson
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Nir Halevy
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behavioral game theory
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brand choice
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conflict
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consumer behavior
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consumer choice
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consumer preferences
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consumer preferences research
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context dependence
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desirability
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dominance
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individual differences
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interdependent decision making
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price–quality tradeoffs
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product acceptance
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product management research
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psychology
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symmetric dominance
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upscaling effect
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