2 Stanford GSB Faculty Publications

2 Articles

2 Harikesh Nair 1 Sridhar Narayanan

1 Journal of Marketing Research 1 Management Science

2 homophily 2 homophily theory (communication) 2 marketing 1 Technology Acceptance Model 1 consumer preferences 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 diffusion of innovations 1 diffusion of innovations theory 1 endogeneity 1 endogeneity (econometrics) 1 endogenous group formation 1 installed-base effects 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 online social networks 1 operational definitions 1 product usage 1 social belonging 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social networks 1 statistical correlation 1 technology transfer 1 user-generated content 1 windsurfing More