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digital marketing
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2
Stanford GSB Faculty Publications
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Stefan Wager
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Yonatan Gur
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Journal of the American Statistical Association
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Manufacturing & Service Operations Management
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cardiovascular disease
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click through rate
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content marketing
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data-driven optimization
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dynamic assortment selection
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heterogeneous treatment effects
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internet advertising
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internet content
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internet marketing
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online services
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path data
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personalized medicine
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recommendation systems
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social media
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uplift
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