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marketing research
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9
Stanford GSB Faculty Publications
Publication Type
9
Articles
GSB Authors
3
Itamar Simonson
1
Andrzej Skrzypacz
1
David Baron
1
Ed deHaan
1
Harikesh Nair
1
Monic Sun
1
Navdeep Sahni
Keywords
3
consumer behavior
2
consumer preferences
2
marketing strategy
2
pricing
1
ACT-R model
1
D02
1
D03
1
D12
1
D82
1
D86
1
D91
1
E58
1
E60
1
EDLP
1
G01
1
L20
1
M10
1
M31
1
M37
1
M41
1
PROMO
1
Wal-Mart
1
activism
1
adverse selection
1
adverse selection (commerce)
1
advertising
1
advertising frequency
1
announcements
1
attraction
1
bargains
1
brand choice
1
carryover effects
1
choice
1
choice (psychology)
1
cognitive psychology
1
consumer attitude research
1
consumer behavior research
1
consumer education
1
consumer goods
1
consumers' reviews
1
context effects (psychology)
1
customization
1
dynamic games
1
dynamic models
1
dynamics
1
earnings announcement notifications
1
earnings announcement scheduling
1
earnings announcement timing
1
earnings management
1
economic aspects of decision making
1
economic competition
1
economics
1
evaluation methodology
1
everyday low pricing
1
field experiments
1
goodwill (commerce)
1
goodwill model
1
idiosyncratic fit
1
information
1
information asymmetry
1
internet advertising
1
investors
1
learning
1
liquidity
1
long-term effects of ads
1
market attention
1
market failure
1
market freeze
1
market positioning
1
market repositioning
1
market segmentation
1
marketing
1
marketing management
1
memory model
1
memory-based model
1
methods
1
oligopolies
1
online advertising
1
online comments
1
online shopping
1
optimal policy
1
persuasion knowledge
1
political participation
1
positioning
1
positioning (advertising)
1
product positioning
1
promotional products
1
psychology
1
radical anions
1
randomized experiments
1
randomized field experiments
1
repeated advertising
1
replication
1
replication (experimental design)
1
research
1
retail industry -- economic aspects
1
search advertising
1
search costs
1
self regulation
1
sentiment analysis
1
shopping
1
social learning
1
social media
1
spacing effect
1
strategic disclosure
1
strategic planning
1
supermarkets
1
target marketing
1
temporal spacing
1
user-generated content
1
value added (marketing)
1
value perception
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