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online shopping
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4
Stanford GSB Faculty Publications
Publication Type
4
Articles
GSB Authors
2
Navdeep Sahni
1
Gabriel Weintraub
1
Michael Ostrovsky
1
Sridhar Narayanan
Keywords
3
internet advertising
1
ACT-R model
1
D03
1
D12
1
D91
1
M31
1
M37
1
advertising
1
advertising frequency
1
auctions
1
business revenue
1
carryover effects
1
cognitive psychology
1
consumer behavior
1
digital advertising
1
disclosure
1
effective frequency of advertising
1
field experiments
1
field research
1
frequency effects of advertising
1
goodwill (commerce)
1
goodwill model
1
information design
1
internet auctions
1
long-term effects of ads
1
market timing
1
marketing research
1
memory model
1
memory-based model
1
online advertising
1
online marketplaces
1
price discrimination
1
prices
1
quality selection
1
randomized experiments
1
randomized field experiment
1
randomized field experiments
1
repeated advertising
1
retargeting
1
revenue management
1
search advertising
1
selling
1
spacing effect
1
targeted advertising
1
temporal patterns
1
temporal spacing
1
two-sided markets
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