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Keywords:
product management
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4
Stanford GSB Faculty Publications
Publication Type
4
Articles
GSB Authors
1
Baba Shiv
1
Erica Plambeck
1
John Kepler
1
Sridhar Narayanan
1
Zakary Tormala
Keywords
1
behavior
1
brand choice
1
branding
1
business enterprises
1
chain stores
1
consumer attitudes
1
consumer behavior
1
consumer preferences
1
coordination role of disclosure
1
customer services
1
disclosure
1
emerging markets
1
firm boundaries
1
image analysis
1
information resources
1
logos (symbols)
1
modernization (social science)
1
optimization
1
organizational studies
1
pricing
1
probability
1
product disclosure
1
product usage
1
queues
1
randomized controlled field experiment
1
retail
1
retail industry
1
sales
1
self-interest
1
service
1
small firm growth
1
stochastic model applications
1
strategic planning
1
vertical integration
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