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3
Stanford GSB Faculty Publications
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3
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GSB Authors
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Baba Shiv
1
Robert Wilson
1
Szu-chi Huang
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consumer behavior
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decision making
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discontinuous payoff
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econometrics
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equilibrium
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exercise
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existence
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expectancy
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expectation (psychology)
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functional magnetic resonance imaging
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game
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game theory
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goal (psychology)
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goal structure
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majority-rule
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maximin strategies
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minimax
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motivation
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motivation (psychology)
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nash equilibrium
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prefrontal cortex
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price
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prices
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probability theory
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product attributes
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product information management
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psychology
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purchase decisions
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self regulation
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self-regulation
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sub-goal
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tie
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valuation
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zero-sum
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