10 Stanford GSB Faculty Publications

10 Articles

2 Navdeep Sahni 1 Jonathan Levav 1 Pedro Gardete 1 Sridhar Narayanan

10 Marketing

3 Journal of Marketing Research 2 Management Science 2 Marketing Science 2 Quantitative Marketing and Economics 1 The Review of Economic Studies

3 advertising 3 field experiments 3 marketing 2 consumer preferences 2 consumption (economics) 2 correlated unobservables 2 endogeneity 2 homophily 2 homophily theory (communication) 2 mobile 2 mobile operating systems 2 platforms 2 pricing 2 restaurants 1 D12 1 EDLP 1 EdgeRank 1 Facebook 1 L2 1 M31 1 M37 1 News Feed algorithm 1 PROMO 1 Technology Acceptance Model 1 Wal-Mart 1 ad-skipping 1 addressable TV 1 advertising content 1 agency theory 1 algorithms numerical analysis 1 app monetization 1 behavioral targeting 1 big data 1 business development 1 casino hotels 1 casinos 1 complementarities 1 consumer behavior 1 consumer deception 1 consumer engagement 1 consumer welfare 1 contagion 1 contagion (social psychology) 1 content engineering 1 deception 1 diffusion of innovations 1 diffusion of innovations theory 1 disclosure 1 discrete-continuous demand 1 dynamic games 1 dynamics 1 economic competition 1 economics 1 endogeneity (econometrics) 1 endogenous group formation 1 estimation theory 1 everyday low pricing 1 evidence 1 field-experiments 1 financial leverage 1 free-to-play games 1 freemium 1 hiring 1 incentives 1 informative advertising 1 installed-base effects 1 internet marketing 1 machine learning 1 market repositioning 1 marketing communication 1 marketing management 1 marketing research 1 marketing strategy 1 media 1 monetization 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 native advertising 1 natural language processing 1 non-compliance 1 nonrandom targeting 1 oligopolies 1 online social networks 1 operational definitions 1 paid search 1 paid-search 1 positioning 1 positioning (advertising) 1 price cutting 1 price promotions 1 product quality 1 product usage 1 promotional products 1 promotions 1 purchasing 1 restaurant customers 1 retail industry -- economic aspects 1 sales 1 sales force compensation 1 sales management 1 selection 1 signalling 1 social belonging 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social media 1 social network 1 social networks 1 statistical correlation 1 supermarkets 1 supply & demand 1 technology transfer 1 television advertising 1 treatment effects 1 user-generated content 1 video games 1 windsurfing More