14 Stanford GSB Faculty Publications

14 Articles

4 Jonathan Levav

14 Marketing

3 Journal of Consumer Psychology 3 Journal of Marketing Research 2 Journal of Consumer Research 1 Annual Review of Psychology 1 Harvard Business Review 1 Journal of Marketing 1 Journal of the Association for Consumer Research 1 Management Science 1 Organizational Behavior and Human Decision Processes

6 consumer preferences 6 decision making 4 consumer behavior 3 marketing research 2 behavioral decision theory 2 choice (psychology) 2 choice deferral 2 consumer psychology 2 context effects 2 context effects (psychology) 2 judgment 2 psychology 2 trade-offs 1 argument 1 asymmetric dominance 1 attraction 1 attraction effect 1 aversion 1 bargains 1 behavioral economics 1 brand choice 1 choice 1 choice overload 1 choice set size 1 collections 1 collectors & collecting 1 comparative studies 1 comparisons 1 compromise effect 1 consumer attitude research 1 consumer behavior research 1 consumer choice 1 consumers' reviews 1 context dependence 1 contingent valuation 1 criticism 1 customization 1 decision conflict 1 decision order 1 decision theory 1 deferred decision 1 desirability 1 economic psychology 1 empirical research 1 evaluation methodology 1 experience 1 extremeness aversion 1 feasibility 1 habit 1 hedonic and experiential consumption 1 hedonistic consumption 1 idiosyncratic fit 1 judgment and choice 1 justification 1 kale 1 market positioning 1 market segmentation 1 marketing management 1 marketing strategy 1 marketing tactics 1 meta‐cognition and metacognitive experience 1 methods 1 moderation 1 motivation 1 multialternative models 1 online comments 1 performance evaluation 1 personal belongings 1 personal property 1 personality 1 persuasion knowledge 1 positive psychology 1 preference construction 1 preference uncertainty 1 preferences 1 preferential choice 1 price–quality tradeoffs 1 product differentiation 1 product positioning 1 psychological literature 1 purchase likelihood 1 reference and choice 1 replication 1 replication (experimental design) 1 research 1 self-discrepancy 1 sentiment analysis 1 shopping 1 similarity 1 similarity (psychology) 1 situation ethics 1 social context 1 social dominance 1 social media 1 substitution 1 symmetric dominance 1 target marketing 1 tipping point 1 upscaling effect 1 user-generated content 1 value added (marketing) 1 value perception More