5 Stanford GSB Faculty Publications

5 Articles

1 Itamar Simonson

5 Marketing

3 Journal of Marketing Research 2 Journal of Consumer Research

2 consumer behavior 1 asymmetric dominance 1 attraction effect 1 attribute 1 aversion 1 brand choice 1 categorization (psychology) 1 choice (psychology) 1 compatibility 1 compromise effect 1 consumer attitude research 1 consumer behavior research 1 consumer preferences research 1 consumer psychology 1 consumer research 1 consumption (economics) & psychology 1 context effects 1 context effects (psychology) 1 control (psychology) 1 critical thinking 1 decision making & psychology 1 decision theory 1 digital goods 1 digitization 1 dominance 1 extremeness aversion 1 indulgence 1 language & languages 1 motor movements 1 number of alternatives 1 preference elicitation 1 preference expression modalities 1 preference reversals 1 problem solving research 1 product acceptance 1 product management research 1 product usage 1 prominence 1 psychographics 1 psychology 1 reversals (accounting) 1 self-control 1 selfcontrol 1 similarity 1 similarity (psychology) 1 social dominance 1 speech 1 virtual goods 1 willingness to pay More