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Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
Miniature of Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
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GSB Authors: Navdeep Sahni   Remove all  

12 Marketing

6 advertising 6 field experiments 4 internet advertising 4 internet marketing 3 online advertising 2 consumer behavior 2 email marketing 2 externalities 2 marketing 2 mobile 2 mobile operating systems 2 online shopping 2 platforms 2 randomized experiments 2 restaurants 2 search advertising 2 search engines 2 selling 1 ACT-R model 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertising as information 1 advertising content 1 advertising effects 1 advertising frequency 1 advertising tailoring 1 business revenue 1 carryover effects 1 cognitive psychology 1 compensation 1 constraints 1 consumer deception 1 consumer goods 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumer sophistication 1 consumers 1 contract design 1 contracts 1 crowdfunding 1 deception 1 default effects 1 digital advertising 1 digital goods 1 direct costing 1 direct e-marketing 1 disclosure 1 discount prices 1 dynamic-model 1 e-commerce 1 effective frequency of advertising 1 electronic commerce 1 email 1 evidence 1 experimental design 1 field-experiments 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 inertia 1 influencers 1 informative advertising 1 internet 1 internet sales 1 internet traffic 1 long-term effects of ads 1 market timing 1 marketing research 1 media 1 media economics 1 memory model 1 memory-based model 1 naivete 1 native advertising 1 new products 1 nudges 1 paid content 1 paid search 1 paid-search 1 paywall 1 personalization 1 physical distribution of goods 1 platform businesses 1 price 1 price discrimination 1 pricing 1 privacy 1 procrastination 1 randomization 1 randomized field experiment 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue model 1 search engine 1 signalling 1 spacing effect 1 subscription 1 supply & demand 1 targeted advertising 1 targeted offers 1 targeted promotions 1 temporal patterns 1 temporal spacing 1 transaction costs