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GSB Authors:
Pedro Gardete
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6
Stanford GSB Faculty Publications
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6
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GSB Authors
1
Harikesh Nair
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6
Marketing
Publication
2
Marketing Science
2
Quantitative Marketing and Economics
1
Journal of Marketing Research
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Management Science
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3
advertising
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analytic models
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consumer behavior
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marketing
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marketing strategy
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Bertrand supertraps
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D12
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L2
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M31
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M37
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ad-skipping
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addressable TV
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advertising effectiveness
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asymmetric information
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cheap talk
1
communication methodology
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competitive strategy
1
complementarities
1
consumer preferences
1
consumer research
1
consumer search
1
consumer welfare
1
consumption (economics)
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cost effectiveness
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disclosure
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discount prices
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discrete-continuous demand
1
dynamic effects
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dynamic random access memory
1
economic competition
1
economic demand
1
economics
1
false advertising
1
feedback effects
1
field experiments
1
financial leverage
1
game theory
1
homophily
1
homophily theory (communication)
1
human behavior
1
in-flight purchases
1
industrial organization
1
industrial productivity
1
information sharing
1
internet advertising
1
interpersonal communication
1
market structure
1
non-compliance
1
persuasion
1
persuasion (psychology)
1
price promotions
1
privacy
1
privacy policy
1
product quality
1
production management (manufacturing)
1
purchasing
1
real-time targeting
1
semiconductor industry
1
small business
1
social effects
1
supply & demand
1
supply-side economics
1
target marketing
1
targeting
1
television advertising
1
treatment effects
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