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GSB Authors:
S. Wheeler
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12
Stanford GSB Faculty Publications
Publication Type
12
Articles
GSB Authors
1
Baba Shiv
1
Navdeep Sahni
Academic Area
12
Marketing
Publication
3
Journal of Personality and Social Psychology
2
Journal of Consumer Psychology
2
Journal of Consumer Research
2
Journal of Experimental Social Psychology
1
Journal of Experimental Psychology: General
1
Marketing Science
1
Scientific Reports
Keywords
3
attitudes
2
advocacy
2
consumer behavior
2
consumer psychology
2
electronic commerce
2
information processing
2
persuasion
2
self-perception
1
adolescents
1
advertising
1
advertising content
1
advertising tailoring
1
affiliation (psychology)
1
ambivalence
1
attitude (psychology)
1
attitude certainty
1
attitude change (psychology)
1
attitude strength
1
attitudes ambivalence
1
behavior
1
boundary value problems
1
brand choice
1
brand evaluation
1
brand identification
1
brand image
1
brand name products
1
branding
1
certainty
1
choice (psychology)
1
communication & psychology
1
comparison (psychology)
1
construal level
1
consumer attitude research
1
consumer behavior research
1
consumer goods
1
consumer preferences
1
customer loyalty
1
desired attitudes
1
direct e-marketing
1
ease of retrieval
1
economic development
1
email marketing
1
emotion
1
emotions
1
experimental design
1
familiarity (Psychology)
1
field experiments
1
goal pursuit
1
hypothesis
1
identity
1
identity (psychology)
1
implicit attitudes
1
implicit theories
1
implicit theories research
1
influence
1
internet advertising
1
internet marketing
1
internet sales
1
interpersonal communication
1
manipulation checks (research)
1
marketing & psychology
1
metacognition
1
morality
1
online commerce
1
partisan identity
1
personalization
1
perspective (art)
1
persuasion (psychology)
1
polarization (social sciences)
1
political polarization
1
pronouns (grammar)
1
prototypicality
1
psychological conflict
1
psychology
1
receptiveness
1
relationship
1
romantic crush
1
self-affirmation
1
self-concept
1
self-congruence
1
self-discrepancy
1
self-evaluation
1
self-expression
1
self-protection strategy
1
self-protective behavior
1
sense of control
1
shape theory (topology)
1
social advocacy
1
social influence
1
social psychology
1
statistical correlation
1
temporal comparison
1
uncertainty
1
variety seeking
1
visual perspective
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