12 Stanford GSB Faculty Publications

8 Articles 4 Working Papers

1 Harikesh Nair 1 Navdeep Sahni

12 Marketing

3 Journal of Marketing Research 3 Quantitative Marketing and Economics 1 Journal of Marketing 1 Marketing Science

2 C11 2 M31 2 advertising 2 causal effects 2 consumer preferences 2 digital advertising 2 empirical research 2 field experiments 2 internet advertising 2 retail 1 B2B channel 1 B2C channel marketing 1 Bayesian analysis 1 Bayesian estimation 1 C31 1 C33 1 C35 1 D03 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 Technology Acceptance Model 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 addiction 1 advertising channel friction 1 advertising effectiveness 1 advertising effects 1 behavioral economics 1 behavioral finance 1 biased beliefs 1 branding 1 casino gaming and gambling 1 casinos 1 chain stores 1 complementarities 1 computer software industry 1 consumer behavior 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 correlated unobservables 1 diffusion of innovations 1 diffusion of innovations theory 1 digital goods 1 discrete & continuous games 1 discrete games 1 economic equilibrium 1 effective frequency of advertising 1 elasticity (economics) 1 electronic commerce 1 emerging markets 1 estimation theory 1 field research 1 fintech 1 frequency effects of advertising 1 gamblers 1 gambling 1 gambling behavior 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 hot hand 1 image analysis 1 image recognition 1 industrial publicity 1 installed-base effects 1 internet marketing 1 judgment and decision making 1 jump processes 1 logos (symbols) 1 market timing 1 marketing 1 mathematical variables 1 moderator variables 1 modernization (social science) 1 multiple equilibria 1 multiproduct firms 1 online advertising 1 online shopping 1 position effects 1 prices 1 product management 1 product usage 1 quantitative marketing 1 randomized controlled field experiment 1 randomized field experiment 1 regression analysis 1 regression discontinuity 1 retail industry 1 retargeting 1 reversible jump algorithm 1 sales 1 search advertising 1 selection models 1 selling 1 slots 1 small firm growth 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social networks 1 sports economics 1 subscription goods 1 targeted advertising 1 technology adoption 1 technology transfer 1 temporal patterns 1 transfer learning 1 two-sided platforms 1 user-generated content More