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GSB Authors:
Sridhar Narayanan
Keywords:
consumer preferences
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2
Stanford GSB Faculty Publications
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GSB Authors
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Harikesh Nair
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Marketing
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Journal of Marketing Research
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Quantitative Marketing and Economics
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C11
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C33
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D03
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M31
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Technology Acceptance Model
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addiction
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casino gaming and gambling
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casinos
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consumer behavior
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consumption (economics)
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contagion
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contagion (social psychology)
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correlated unobservables
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diffusion of innovations
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diffusion of innovations theory
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empirical research
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gamblers
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gambling
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gambling behavior
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hierarchical Bayes methods
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homophily
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homophily theory (communication)
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installed-base effects
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marketing
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product usage
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selection models
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slots
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social influence Prius automobile
1
social interaction
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social interactions
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technology transfer
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