7 Stanford GSB Faculty Publications

7 Articles

7 Marketing

2 Management Science 2 Marketing Science 2 Quantitative Marketing and Economics 1 Journal of Marketing Research

4 advertising 2 advertising campaigns 2 political advertising 2 politics 2 presidential elections 2 television 2 television advertising 1 2000 1 2004 1 C25 1 C26 1 D12 1 L82 1 M31 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 ad impressions 1 advertising and media 1 advertising effectiveness 1 automation 1 automation technology 1 borderlands 1 brand identification 1 brand metrics 1 brand name products 1 branding 1 branding (marketing) 1 causal inference 1 complements 1 contest 1 customer satisfaction 1 d72 1 demand response 1 digital media 1 digital technology 1 direct vote 1 discrete choice models 1 display advertising 1 dynamic testing 1 econometrics 1 economics 1 elasticity (economics) 1 electoral college 1 electricity 1 electronic cinema 1 empirical game 1 energy 1 estimation theory 1 externalities 1 field experiments 1 higher education 1 impression formation (psychology) 1 instrumental variables 1 internet 1 internet advertising 1 l10 1 m37 1 marketing 1 movie theatres 1 political campaigns 1 political competition 1 political science research 1 presidential candidates 1 presidential election 1 quality 1 resource allocation 1 short-run elasticities 1 supply & demand 1 time-based pricing 1 utilities 1 variety 1 voting research More