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Miniature of The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
Miniature of The Attitude-Behavior Relationship Revisited
The Attitude-Behavior Relationship Revisited
Miniature of Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Miniature of Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
Miniature of Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Miniature of Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
Miniature of Valence Asymmetries in Attitude Ambivalence
Valence Asymmetries in Attitude Ambivalence
Miniature of The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy
The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy
Miniature of Group Identification as a Means of Attitude Restoration
Group Identification as a Means of Attitude Restoration
Miniature of How Certainty Transforms Persuasion
How Certainty Transforms Persuasion
Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
Miniature of The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
Miniature of Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
Miniature of The Malleable Influence of Social Consensus on Attitude Certainty
The Malleable Influence of Social Consensus on Attitude Certainty
Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Miniature of The Preference for Potential
The Preference for Potential
Miniature of Inviting Questions
Inviting Questions
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
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GSB Authors: Zakary Tormala   Remove all  

18 Articles

18 Marketing

8 attitudes 8 persuasion 6 persuasion (psychology) 4 attitude certainty 3 attitude (psychology) 3 attitude change 3 attitude change (psychology) 3 attitude strength 3 behavior 3 consumer behavior 3 social influence 2 achievement 2 advocacy 2 belief & doubt 2 certainty 2 consumer attitudes 2 consumer psychology 2 open data 2 open materials 2 preregistered 2 receptiveness 2 uncertainty 1 COVID-19 1 COVID-19 pandemic 1 ambivalence 1 attitude sharing 1 attitude-behavior consistency 1 bias 1 brand choice 1 categorical perception 1 categorization (psychology) 1 cognitive dissonance 1 commitment (psychology) 1 comparison (psychology) 1 comprehension 1 conflict (psychology) 1 consensus 1 consensus (social sciences) 1 consumer conviction 1 consumer preferences 1 customer services 1 decision difficulty 1 decision making 1 everyday life 1 extremity 1 framing effects 1 group identification 1 group persuasion 1 health behavior 1 human information processing 1 influence 1 influence tactics 1 information processing 1 information resources 1 intentions 1 interruption 1 interruption (psychology) 1 involvement 1 likes & dislikes 1 liking 1 marketing 1 marketing & psychology 1 metaanalysis 1 negativity bias 1 norms 1 openness 1 opinion expression 1 optimal distinctiveness 1 optimism 1 perspective taking 1 positivity offset 1 possibility 1 potential 1 preferences 1 product management 1 psychology 1 questions 1 questions & answers 1 resistance 1 restoration 1 sensory perception 1 similarity 1 social consensus 1 source perceptions 1 thoughtfulness 1 uncertainty reduction 1 valence asymmetry 1 value congruence