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GSB Authors:
Zakary Tormala
Publication:
Journal of Consumer Research
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Stanford GSB Faculty Publications
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Baba Shiv
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Marketing
Keywords
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attitude change
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attitude change (psychology)
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brand choice
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cognitive dissonance
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consumer attitudes
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consumer preferences
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customer services
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human information processing
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information resources
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interruption
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interruption (psychology)
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marketing & psychology
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persuasion
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persuasion (psychology)
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product management
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