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GSB Authors:
Zakary Tormala
Keywords:
persuasion (psychology)
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6
Stanford GSB Faculty Publications
Publication Type
6
Articles
Academic Area
6
Marketing
Publication
1
Harvard Business Review
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of Personality and Social Psychology
1
Personality and Social Psychology Review
1
Psychological Science
Keywords
4
persuasion
2
attitude (psychology)
2
attitude change
2
attitude change (psychology)
2
belief & doubt
2
consumer behavior
2
consumer psychology
2
receptiveness
1
achievement
1
attitude certainty
1
attitude strength
1
attitudes
1
bias
1
certainty
1
cognitive dissonance
1
commitment (psychology)
1
comparison (psychology)
1
comprehension
1
consensus (social sciences)
1
consumer attitudes
1
consumer conviction
1
decision making
1
human information processing
1
information processing
1
interruption
1
interruption (psychology)
1
likes & dislikes
1
marketing
1
marketing & psychology
1
open data
1
open materials
1
openness
1
perspective taking
1
possibility
1
preferences
1
preregistered
1
psychology
1
resistance
1
source perceptions
1
uncertainty
1
value congruence
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