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Publication:
Journal of Consumer Research
Keywords:
consumer behavior research
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Stanford GSB Faculty Publications
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Jonathan Levav
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S. Wheeler
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Marketing
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consumer attitude research
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affiliation (psychology)
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brand choice
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brand evaluation
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brand identification
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brand image
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brand name products
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categorization (psychology)
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choice (psychology)
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communication & psychology
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consumer preferences
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consumer research
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consumption (economics) & psychology
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critical thinking
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decision making & psychology
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decision theory
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interpersonal communication
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marketing & psychology
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problem solving research
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psychographics
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psychology
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