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Publication:
Journal of the Association for Consumer Research
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5
Stanford GSB Faculty Publications
Publication Type
5
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GSB Authors
3
Szu-chi Huang
1
Itamar Simonson
1
Zakary Tormala
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Marketing
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consumer preferences
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COVID-19
1
COVID-19 pandemic
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attitude change (psychology)
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behavior
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consumer behavior
1
consumers
1
contrast effect
1
creative ability
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debit cards
1
drinking (physiology)
1
financial institutions
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goal (psychology)
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habit
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health behavior
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intervention (social services)
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longitudinal method
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memory
1
moderation
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payment
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personality
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persuasion (psychology)
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stored-value cards
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