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Marketing Science
Keywords:
internet advertising
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3
Stanford GSB Faculty Publications
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3
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GSB Authors
2
Navdeep Sahni
1
Pedro Gardete
1
S. Wheeler
Academic Area
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Marketing
Keywords
2
experimental design
1
A/B/n testing
1
advertisers
1
advertising
1
advertising content
1
advertising tailoring
1
analytic models
1
causal inference
1
cheap talk
1
consumer preferences
1
decision making
1
digital advertising
1
direct e-marketing
1
disclosure
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e-commerce
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electronic commerce
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email marketing
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estimation bias
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experimentation
1
field experiments
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internet marketing
1
internet sales
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interpersonal communication
1
marketing strategy
1
personalization
1
persuasion
1
persuasion (psychology)
1
platforms
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privacy
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privacy policy
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