Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Page Range
Publication
Publication URL
Title
Volume
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 3 of 3
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
25
25
50
100
Filter
1
Active filters
Keywords:
advertising effectiveness
Remove all
Collections
3
Stanford GSB Faculty Publications
Publication Type
3
Articles
GSB Authors
1
Pedro Gardete
1
Sridhar Narayanan
1
Wesley Hartmann
Academic Area
3
Marketing
Publication
2
Marketing Science
1
Journal of Marketing
Keywords
2
advertising
1
2000
1
2004
1
United States presidential election
1
ad blockers
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
analytic models
1
consumer research
1
cost effectiveness
1
digital advertising
1
electronic commerce
1
estimation theory
1
false advertising
1
instrumental variables
1
internet advertising
1
internet marketing
1
marketing strategy
1
political advertising
1
political science research
1
politics
1
presidential elections
1
product quality
1
target marketing
1
targeting
1
voting research
More
