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attitude strength
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4
Stanford GSB Faculty Publications
Publication Type
4
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GSB Authors
3
Zakary Tormala
1
S. Wheeler
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4
Marketing
Publication
1
Journal of Consumer Psychology
1
Journal of Experimental Social Psychology
1
Journal of Personality and Social Psychology
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Psychological Science
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attitude (psychology)
2
attitudes
1
ambivalence
1
attitude certainty
1
attitude-behavior consistency
1
attitudes ambivalence
1
behavior
1
belief & doubt
1
categorical perception
1
categorization (psychology)
1
certainty
1
commitment (psychology)
1
conflict (psychology)
1
consumer behavior
1
consumer conviction
1
consumer psychology
1
extremity
1
negativity bias
1
open data
1
open materials
1
optimism
1
persuasion (psychology)
1
positivity offset
1
preregistered
1
psychological conflict
1
self-discrepancy
1
sensory perception
1
valence asymmetry
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