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commitment (psychology)
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5
Stanford GSB Faculty Publications
Publication Type
5
Articles
GSB Authors
1
Baba Shiv
1
Francis Flynn
1
Peter DeMarzo
1
Steven Grenadier
1
Zakary Tormala
Academic Area
2
Finance
2
Marketing
1
Organizational Behavior
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Journal of Applied Psychology
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
The American Economic Review
1
The Journal of Finance
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2
consumer behavior
1
affect (psychology)
1
assets (accounting)
1
attachment behavior
1
attitude (psychology)
1
attitude certainty
1
attitude strength
1
authority
1
belief & doubt
1
business communication
1
choice (psychology)
1
commitment
1
conjoint analysis
1
consumer conviction
1
consumer preferences
1
consumer psychology
1
credit
1
debt
1
decision making
1
decision making & psychology
1
economic equilibrium
1
field research
1
financial leverage
1
guilt (psychology)
1
guilt-proneness
1
individuals' preferences
1
justification
1
maturity (finance)
1
motivation
1
organizational behavior
1
organizational commitment
1
organizational communication
1
personality
1
persuasion (psychology)
1
positioning (advertising)
1
product demonstrations
1
product placement
1
psychology
1
sales presentations
1
satisfaction
1
stockholders
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