Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Page Range
Publication
Publication URL
Title
Volume
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 3 of 3
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
25
25
50
100
Filter
1
Active filters
Keywords:
complementarities
Remove all
Collections
3
Stanford GSB Faculty Publications
Publication Type
3
Articles
GSB Authors
1
Erik Brynjolfsson
1
Harikesh Nair
1
Pedro Gardete
1
Sridhar Narayanan
Academic Area
2
Marketing
Publication
2
Quantitative Marketing and Economics
1
Business Economics
Keywords
2
advertising
1
D12
1
L2
1
M31
1
M37
1
ad-skipping
1
addressable TV
1
causal effects
1
census
1
computer software industry
1
consumer welfare
1
consumption (economics)
1
data
1
digital goods
1
digitization
1
discrete-continuous demand
1
elasticity (economics)
1
field experiments
1
field research
1
financial leverage
1
forecasting
1
information technology
1
multiproduct firms
1
non-compliance
1
organizational performance
1
predictive analytics
1
prices
1
productivity
1
purchasing
1
subscription goods
1
supply & demand
1
television advertising
1
treatment effects
More