Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Page Range
Publication
Publication URL
Title
Volume
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 2 of 2
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
25
25
50
100
Filter
2
Active filters
Keywords:
consumers
Keywords:
media
Remove all
Collections
2
Stanford GSB Faculty Publications
Publication Type
2
Articles
GSB Authors
1
Susan Athey
1
Suzie Noh
Academic Area
1
Accounting
1
Economics
Publication
1
Management Science
1
The Accounting Review
Keywords
1
advertising
1
attention
1
big data
1
business enterprises
1
competition in advertising agencies
1
competition in the mass media industry
1
consumer behavior
1
consumer demographics
1
earnings announcements
1
earnings surprise
1
financial reporting
1
financial statements
1
limited attention
1
marketing
1
mass media
1
matching
1
multi-homing
1
multi-sided platform businesses
1
newspapers
1
platforms
1
single-homing
1
switching
1
tracking
1
two-sided markets
More