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electronic commerce
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6
Stanford GSB Faculty Publications
Publication Type
6
Articles
GSB Authors
2
Jonathan Levin
2
S. Wheeler
1
Baba Shiv
1
Haim Mendelson
1
Kostas Bimpikis
1
Navdeep Sahni
1
Sridhar Narayanan
Academic Area
3
Marketing
2
Economics
Publication
1
Journal of Consumer Research
1
Journal of Marketing
1
Journal of Political Economy
1
Management Science
1
Marketing Science
1
The American Economic Review
Keywords
2
consumer behavior
2
internet advertising
2
internet marketing
2
internet sales
1
ad blockers
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising
1
advertising channel friction
1
advertising content
1
advertising effectiveness
1
advertising tailoring
1
auctions
1
conjoint analysis
1
consumer preferences
1
consumer price indexes
1
continuous-time stochastic game
1
digital advertising
1
direct e-marketing
1
dynamic consumer behavior
1
email marketing
1
experimental design
1
field experiments
1
identity
1
identity (psychology)
1
internet auctions
1
marketing strategy
1
marketplaces
1
online commerce
1
personalization
1
polarization (social sciences)
1
price commitment
1
price discrimination
1
pricing
1
retail industry
1
revenue management
1
self-expression
1
structural estimation
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