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15
Stanford GSB Faculty Publications
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12
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GSB Authors
6
Navdeep Sahni
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Dale Miller
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Jonathan Levav
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Pedro Gardete
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advertising
3
consumer behavior
3
internet advertising
2
elasticity (economics)
2
internet marketing
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marketing
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price promotions
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randomized experiments
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ACT-R model
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Bertrand supertraps
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D03
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D12
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D91
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M31
1
M37
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advertising as information
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advertising content
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advertising frequency
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advertising tailoring
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app monetization
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ask strings
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automation
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automation technology
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behavioral mediation
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behavioral targeting
1
big data
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carryover effects
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casino hotels
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casinos
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causal effects
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charitable giving
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cognitive psychology
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compensation
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complementarities
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computer software industry
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constraints
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consumer deception
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consumer memory and advertising
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consumer psychology
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consumer search
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contract design
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deception
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defaults
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discount prices
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donation behavior
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dynamic effects
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dynamic testing
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economic competition
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electricity
1
electronic commerce
1
email marketing
1
endogeneity
1
energy
1
estimation theory
1
experimental design
1
externalities
1
field research
1
free-to-play games
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freemium
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goals and motivation
1
goodwill (commerce)
1
goodwill model
1
grocery industry
1
grocery shopping
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image recognition
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influencers
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internet sales
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interventions
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long-term effects of ads
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longitudinal studies
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machine learning
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marketing research
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marketplaces
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media
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memory model
1
memory-based model
1
mobile
1
mobile operating systems
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monetization
1
multiproduct firms
1
native advertising
1
new products
1
nonrandom targeting
1
online advertising
1
online shopping
1
paid search
1
personalization
1
personalized policies
1
platform businesses
1
platforms
1
price
1
price cutting
1
prices
1
pricing
1
product quality
1
promotions
1
psychological research
1
randomization
1
randomized field experiments
1
repeated advertising
1
reputation
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restaurant marketing
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restaurant reviews
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restaurants
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retailing and atmospherics
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sales
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search advertising
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search engines
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selling
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shopping
1
short-run elasticities
1
small business
1
social networks
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spacing effect
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subscription goods
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supply & demand
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supply-side economics
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temporal spacing
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theories of change
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time perception
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time perception and temporal effect
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time-based pricing
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transfer learning
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user-generated content
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utilities
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