3 Stanford GSB Faculty Publications

3 Articles

2 Harikesh Nair 1 Pedro Gardete 1 Sridhar Narayanan

3 Marketing

2 Journal of Marketing Research 1 Management Science

3 homophily theory (communication) 3 marketing 2 correlated unobservables 1 Technology Acceptance Model 1 advertising 1 communication methodology 1 consumer behavior 1 consumer preferences 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 diffusion of innovations 1 diffusion of innovations theory 1 endogeneity 1 endogeneity (econometrics) 1 endogenous group formation 1 feedback effects 1 human behavior 1 in-flight purchases 1 installed-base effects 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 online social networks 1 operational definitions 1 product usage 1 real-time targeting 1 social belonging 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social networks 1 statistical correlation 1 technology transfer 1 user-generated content 1 windsurfing More