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Miniature of Managing Market Thickness in Online Business-To-Business Markets
Managing Market Thickness in Online Business-To-Business Markets
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
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8 Articles

6 Marketing