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3
Stanford GSB Faculty Publications
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3
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GSB Authors
1
Mary Barth
1
Navdeep Sahni
1
Peter DeMarzo
1
Ron Kasznik
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Sridhar Narayanan
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Accounting
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Finance
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Marketing
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Journal of Marketing Research
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The Accounting Review
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The Journal of Finance
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cash flow
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corporate finance
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digital advertising
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dynamic models
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dynamical systems
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effective frequency of advertising
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expectation (psychology)
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expectations management
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financial management
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financial risk management
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frequency effects of advertising
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internet advertising
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investment analysis
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investment policy
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investment risk
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labor incentives
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modern portfolio theory (investments)
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online shopping
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portfolio management (investments)
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randomized field experiment
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rate of return on stocks
1
retargeting
1
risk management in business
1
selling
1
share issuance
1
stock prices
1
stock warrants
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targeted advertising
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temporal patterns
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time-based pricing
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warrants
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