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marketing management
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3
Stanford GSB Faculty Publications
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3
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GSB Authors
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Daniela Saban
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Harikesh Nair
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Itamar Simonson
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Marketing
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Journal of Marketing Research
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Operations Research
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agency theory
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algorithms numerical analysis
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bargains
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business development
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consumer attitude research
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consumer behavior research
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crowdsourcing
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customization
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dynamics
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fashion merchandising
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hiring
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idiosyncratic fit
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marketing research
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matchings
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networks/graphs
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persuasion knowledge
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relaxation techniques
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revenue management and market analytics
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sales force compensation
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sales management
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sentiment analysis
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utility/preference
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value added (marketing)
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value perception
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