8 Stanford GSB Faculty Publications

8 Articles

2 Pedro Gardete 1 Harikesh Nair 1 Itamar Simonson 1 Jennifer Aaker 1 Jonathan Levin 1 Kostas Bimpikis 1 William Barnett

5 Marketing 1 Economics 1 Organizational Behavior

2 Marketing Science 1 California Management Review 1 Harvard Business Review 1 Journal of Marketing Research 1 Journal of Political Economy 1 Operations Research 1 Organization Science

2 analytic models 2 consumer preferences 2 economic competition 2 marketing research 2 pricing 2 target marketing 2 targeting 1 EDLP 1 PROMO 1 Wal-Mart 1 advertising 1 advertising campaigns 1 advertising effectiveness 1 auctions 1 brand equity 1 brand image 1 brand management 1 categories 1 cheap talk 1 classification 1 competition 1 computer software research 1 consumer behavior 1 consumer research 1 consumers' reviews 1 corporate growth 1 cost effectiveness 1 customer relations 1 disclosure 1 dynamic games 1 economics 1 electronic commerce 1 everyday low pricing 1 false advertising 1 information technology 1 internet advertising 1 internet auctions 1 internet sales 1 interpersonal communication 1 leniency 1 market 1 market entry 1 market exit 1 market positioning 1 market repositioning 1 market segmentation 1 marketing 1 markets 1 narratives 1 oligopolies 1 online comments 1 organizations 1 persuasion 1 persuasion (psychology) 1 positioning 1 positioning (advertising) 1 privacy 1 privacy policy 1 product positioning 1 product quality 1 promotional products 1 retail industry -- economic aspects 1 social media 1 social networks 1 software 1 strategic planning 1 supermarkets 1 targeted advertising 1 user-generated content More