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Keywords:
persuasion (psychology)
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Collections
12
Stanford GSB Faculty Publications
Publication Type
12
Articles
GSB Authors
6
Zakary Tormala
1
Ali Yurukoglu
1
David Broockman
1
Pedro Gardete
1
Robb Willer
1
S. Wheeler
1
Szu-chi Huang
Academic Area
9
Marketing
1
Economics
1
Organizational Behavior
1
Political Economy
Publication
2
Journal of Personality and Social Psychology
2
Psychological Science
1
American Political Science Review
1
Harvard Business Review
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of the Association for Consumer Research
1
Marketing Science
1
Personality and Social Psychology Review
1
The American Economic Review
Keywords
7
persuasion
3
attitude change (psychology)
2
attitude (psychology)
2
attitude certainty
2
attitude change
2
attitudes
2
belief & doubt
2
certainty
2
consumer behavior
2
consumer psychology
2
open data
2
open materials
2
preregistered
2
receptiveness
1
American journalism
1
achievement
1
advocacy
1
analytic models
1
attitude strength
1
bias
1
cable television
1
cheap talk
1
cognitive dissonance
1
commitment (psychology)
1
comparison (psychology)
1
comprehension
1
consensus (social sciences)
1
consumer attitudes
1
consumer conviction
1
consumer preferences
1
decision making
1
disclosure
1
drinking (physiology)
1
emotions
1
empathy
1
goal (psychology)
1
human information processing
1
implicit attitudes
1
implicit theories
1
information processing
1
intergroup dynamics
1
intergroup relations
1
internet advertising
1
interpersonal communication
1
interruption
1
interruption (psychology)
1
intervention (social services)
1
likes & dislikes
1
manipulation checks (research)
1
marketing
1
marketing & psychology
1
marketing strategy
1
objectivity in journalism
1
openness
1
partisanship
1
perspective taking
1
polarization (social sciences)
1
political advertising
1
political attitudes
1
political campaigns
1
political psychology
1
possibility
1
preferences
1
prejudices in mass media
1
privacy
1
privacy policy
1
psychology
1
resistance
1
social advocacy
1
social contact
1
source perceptions
1
statistical correlation
1
television viewers
1
uncertainty
1
value congruence
1
voting
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