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product quality
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6
Stanford GSB Faculty Publications
Publication Type
6
Articles
GSB Authors
1
Dana Foarta
1
David Baron
1
Harikesh Nair
1
John Hatfield
1
Jonathan Levav
1
Monic Sun
1
Pedro Gardete
Academic Area
3
Marketing
3
Political Economy
Publication
1
American Economic Journal: Microeconomics
1
Journal of Economics & Management Strategy
1
Management Science
1
Marketing Science
1
Quantitative Marketing and Economics
1
The American Economic Review
Keywords
2
pricing
1
N/A
1
advertising
1
advertising effectiveness
1
analytic models
1
app monetization
1
book sales & prices
1
consumer research
1
cost effectiveness
1
creative destruction
1
customer satisfaction
1
economic competition
1
economic demand
1
entry
1
false advertising
1
field experiments
1
free-to-play games
1
freemium
1
imperfect information
1
information
1
information transmission
1
innovation
1
knowledge transfer
1
marketing strategy
1
mathematical models of marketing
1
model-based reasoning
1
monetization
1
new product development
1
price cutting
1
price levels
1
price promotions
1
price regulation
1
price-quality relationship
1
product attributes
1
product design
1
product differentiation
1
product ratings
1
quality
1
sales
1
smart dog
1
social media
1
standard deviations
1
target marketing
1
targeting
1
user-generated content
1
video games
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