5 Stanford GSB Faculty Publications

4 Articles 1 Working Papers

1 Harikesh Nair 1 Itamar Simonson 1 Monic Sun 1 Sridhar Narayanan 1 Stephan Seiler

5 Marketing

3 Management Science 1 Harvard Business Review

2 social media 2 social networks 1 book sales & prices 1 consumer behavior 1 consumer preferences 1 consumers' reviews 1 content analysis 1 correlated unobservables 1 customer satisfaction 1 economic demand 1 editing 1 endogeneity 1 endogeneity (econometrics) 1 endogenous group formation 1 field experiments 1 homophily 1 homophily theory (communication) 1 image recognition 1 information resources management 1 information transmission 1 knowledge accumulation 1 knowledge transfer 1 management science research 1 market positioning 1 market segmentation 1 marketing 1 marketing research 1 marketing strategy 1 model-based reasoning 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 online comments 1 online social networks 1 open source 1 operational definitions 1 product attributes 1 product positioning 1 product quality 1 product ratings 1 social belonging 1 standard deviations 1 statistical correlation 1 target marketing 1 transfer learning 1 windsurfing More