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13
Stanford GSB Faculty Publications
Publication Type
8
Articles
5
Working Papers
GSB Authors
13
Sridhar Narayanan
1
Harikesh Nair
1
Navdeep Sahni
Keywords
2
C11
2
M31
2
advertising
2
behavioral economics
2
behavioral finance
2
biased beliefs
2
causal effects
2
consumer preferences
2
digital advertising
2
empirical research
2
field experiments
2
hot hand
2
internet advertising
2
judgment and decision making
2
quantitative marketing
2
retail
2
sports economics
1
B2B channel
1
B2C channel marketing
1
Bayesian analysis
1
Bayesian estimation
1
C31
1
C33
1
C35
1
D03
1
Markov Chain Monte Carlo methods
1
Markov chain Monte Carlo
1
Technology Acceptance Model
1
ad blockers
1
ad blocking
1
ad effect measurement
1
ad fraud
1
addiction
1
advertising channel friction
1
advertising effectiveness
1
advertising effects
1
branding
1
casino gaming and gambling
1
casinos
1
chain stores
1
complementarities
1
computer software industry
1
consumer behavior
1
consumption (economics)
1
contagion
1
contagion (social psychology)
1
correlated unobservables
1
diffusion of innovations
1
diffusion of innovations theory
1
digital goods
1
discrete & continuous games
1
discrete games
1
economic equilibrium
1
effective frequency of advertising
1
elasticity (economics)
1
electronic commerce
1
emerging markets
1
estimation theory
1
field research
1
fintech
1
frequency effects of advertising
1
gamblers
1
gambling
1
gambling behavior
1
hierarchical Bayes methods
1
homophily
1
homophily theory (communication)
1
image analysis
1
image recognition
1
industrial publicity
1
installed-base effects
1
internet marketing
1
jump processes
1
logos (symbols)
1
market timing
1
marketing
1
mathematical variables
1
moderator variables
1
modernization (social science)
1
multiple equilibria
1
multiproduct firms
1
online advertising
1
online shopping
1
position effects
1
prices
1
product management
1
product usage
1
randomized controlled field experiment
1
randomized field experiment
1
regression analysis
1
regression discontinuity
1
retail industry
1
retargeting
1
reversible jump algorithm
1
sales
1
search advertising
1
selection models
1
selling
1
slots
1
small firm growth
1
social influence Prius automobile
1
social interaction
1
social interactions
1
social networks
1
subscription goods
1
targeted advertising
1
technology adoption
1
technology transfer
1
temporal patterns
1
transfer learning
1
two-sided platforms
1
user-generated content
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