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19
Stanford GSB Faculty Publications
Publication Type
19
Articles
GSB Authors
19
Szu-chi Huang
1
Jennifer Aaker
Publication
4
Journal of Consumer Psychology
4
Journal of Personality and Social Psychology
3
Journal of the Association for Consumer Research
2
Journal of Consumer Research
2
Journal of Marketing Research
1
Journal of Marketing
1
Journal of Research in Personality
1
Motivation Science
1
Organizational Behavior and Human Decision Processes
Keywords
6
goal (psychology)
4
motivation (psychology)
3
consumers
3
health
3
prosocial behavior
3
self-regulation
2
competition
2
competition (psychology)
2
consumer behavior
2
health behavior
2
motivation
2
social comparison
1
(performance) expectation
1
achieved status
1
achievement
1
action theory (psychology)
1
age
1
ambition
1
apathy
1
artificial intelligence
1
attitude change (psychology)
1
authenticity
1
avoidance (psychology)
1
body composition
1
children
1
competitions
1
consumer attitudes
1
consumer education
1
consumer motivation
1
consumer preferences
1
consumer psychology
1
consumer research
1
contests
1
contrast effect
1
creative ability
1
debit cards
1
decision making
1
dehumanization
1
developing countries
1
developing economy
1
dice games
1
diet
1
disaster response
1
discount prices
1
discount/coupon
1
donation
1
drinking (physiology)
1
dynamic self-regulation
1
earning
1
eating self-efficacy
1
effort
1
emergency management
1
exercise
1
expectancy
1
expectation (psychology)
1
field experiment
1
field experiments
1
financial institutions
1
food consumption
1
forecasting
1
forecasts
1
goal attainment
1
goal progress
1
goal pursuit
1
goal structure
1
goal success
1
goals and motivation
1
greater good
1
grocery industry
1
grocery shopping
1
growth
1
health education
1
health promotion
1
health self-care
1
helping behavior
1
human-as-machine representations
1
incentive
1
information avoidance
1
information sharing
1
information-seeking behavior
1
interpersonal relations & psychology
1
intervention (social services)
1
job applications
1
journey/destination
1
lay belief
1
learning
1
longitudinal method
1
lose
1
machine
1
marketplaces
1
medical care
1
memory
1
metaphor
1
mindset
1
natural foods
1
old age
1
older consumers
1
pandemic
1
payment
1
performance & psychology
1
personality
1
persuasion (psychology)
1
prevention of obesity
1
preventive medicine
1
price promotion
1
prosociality
1
psychological ownership
1
psychological research
1
psychology
1
replication
1
retailing and atmospherics
1
risk taking
1
robots
1
sabotage
1
selective hypothesis testing
1
self regulation
1
self-control
1
self-efficacy
1
shopping
1
social class
1
socioeconomic status
1
sports competitions
1
stored-value cards
1
sub-goal
1
subjective age
1
success
1
temporary standing
1
time perception
1
time perception and temporal effect
1
valuation
1
value
1
well-being
1
win
1
winning & losing (contests & competitions)
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