3 Stanford GSB Faculty Publications

3 Articles

1 Pedro Gardete 1 Sridhar Narayanan 1 Wesley Hartmann

3 advertising effectiveness 2 advertising 1 2000 1 2004 1 United States presidential election 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advertising channel friction 1 analytic models 1 consumer research 1 cost effectiveness 1 digital advertising 1 electronic commerce 1 estimation theory 1 false advertising 1 instrumental variables 1 internet advertising 1 internet marketing 1 marketing strategy 1 political advertising 1 political science research 1 politics 1 presidential elections 1 product quality 1 target marketing 1 targeting 1 voting research More