5 Stanford GSB Faculty Publications

3 Articles 2 Cases

2 David Dodson 1 S. Wheeler 1 Sridhar Narayanan 1 Wesley Hartmann

1 Journal of Consumer Psychology 1 Journal of Marketing Research 1 Marketing Science

5 branding 2 certification 2 compliance 2 distribution 2 entrepreneurship 2 ingredients 2 launch date 2 packing 2 physical product 2 price 2 target audience 1 Super Bowl (football game) 1 Super Bowl advertisements 1 ad impressions 1 advertising 1 advertising campaigns 1 advocacy 1 boundary value problems 1 branding (marketing) 1 chain stores 1 complements 1 consumer goods 1 consumer psychology 1 customer loyalty 1 economic development 1 emerging markets 1 image analysis 1 implicit theories research 1 impression formation (psychology) 1 logos (symbols) 1 modernization (social science) 1 product management 1 randomized controlled field experiment 1 retail 1 retail industry 1 sales 1 shape theory (topology) 1 small firm growth 1 social influence 1 television 1 television advertising More