5 Stanford GSB Faculty Publications

5 Articles

1 Glenn Carroll 1 Jennifer Aaker 1 Jonathan Levav 1 Pedro Gardete 1 Szu-chi Huang

5 consumer research 2 consumer attitudes 2 consumer preferences 1 advertising 1 advertising effectiveness 1 analytic models 1 authenticity 1 authenticity (philosophy) 1 bars (drinking establishments) 1 categorization (psychology) 1 choice (psychology) 1 consumer attitude research 1 consumer behavior 1 consumer behavior research 1 consumption (economics) & psychology 1 cost effectiveness 1 critical thinking 1 cultural form 1 customer satisfaction 1 decision making & psychology 1 decision theory 1 escapism 1 false advertising 1 goal (psychology) 1 happiness 1 information sharing 1 interpersonal relations & psychology 1 marketing strategy 1 motivation (psychology) 1 popular culture 1 problem solving research 1 product quality 1 psychographics 1 social category 1 social history 1 target marketing 1 targeting 1 themed immersive space 1 tiki bar More