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2
Stanford GSB Faculty Publications
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2
Articles
GSB Authors
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Navdeep Sahni
1
S. Wheeler
Publication
1
Management Science
1
Marketing Science
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email marketing
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internet marketing
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advertising
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advertising content
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advertising tailoring
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consumer behavior
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direct e-marketing
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discount prices
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electronic commerce
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email
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experimental design
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externalities
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field experiments
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internet advertising
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internet sales
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online advertising
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personalization
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price discrimination
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targeted offers
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